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01.06.2017 11:25    Comments: 0    Categories: Newsletters      Tags: newsletter  
Five Marketing Tips For Small Businesses In 2017
Effective marketing requires a consistent awareness of upcoming trends and emerging channels. Even if you feel confident in your business's current techniques and strategies, you should keep an eye on what's coming next so you can stay competitive and ahead of the rest. To keep your small business successful in 2017, here are five marketing tips to help you.
1. Blog With Expertise
If you've been in the marketing industry the past few years, you know that blogging is a trend that virtually every business has adopted. Blogging is a great way to utilize search engine optimization practices and get your small business noticed. Unfortunately, many businesses focus on frequency and forget the importance of quality.
By optimizing your website for search engines with quality blog posts, your business will appear at the top of search results for topics related to your service offering. This will lead to more visitors to your website, increase your leads, and help your organization grow.
You can post a blog with keywords every week, but unless the content is valuable, you will lose the interest of your readers. The effectiveness of your blogging is going to be based on exciting and informative content. Accomplishing this might mean hiring an expert in your industry or scheduling your own time to draft a quality post each month.
For example, a former client of mine, Justworks, regularly publishes valuable and timely content on their blog that is relevant to their customers. The payroll management company recently published a great article about the basics related to IRS Form 941 - just in time for tax season.
2. Mobile Takeover
Everyone has already witnessed the impact of mobile technology on marketing strategies. The last few years have been focused on mobile browsing and utilizing social media platforms that are only available on mobile devices. In 2017, think about marketing options like text message marketing; 95% of Americans now own a mobile device and 98% of text messages are opened.
If you have not yet developed a mobile marketing strategy, you'll want to invest the time to do so in 2017. There are a number of SMS marketing services online that provide software that will allow you to create lists, draft messages and send them to your customers.
3. Personalized Social Media Marketing
Social media marketing has become a crucial aspect of marketing effectiveness in the past few years. Small businesses can't afford to become complacent or get in a routine with their social media strategies. Pay attention to personalized marketing techniques; tracking consumer behaviors and targeting them based on their interests is becoming an essential tool of marketing.
Personalized marketing techniques can be as simple as using your customer's name in the bulk email messages you send out or as complex as targeting individuals that work at a specific company you'd like to sell your services to with Facebook or LinkedIn ads. Social media sites like Facebook have improved their advertising platforms to let you be very specific to the audiences ads are shown to. With this information, you can create specific ads that target groups that can provide a strong ROI for your effort.
Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
4. Visual Strategies
Live-streaming has taken the social media world by storm. Live feeds and videos have become the new normal for communicating your message. Facebook reported last year that 100 million hours per day of video are watched on their site. Engage your audience with live-streaming at events or conferences that highlight you and your product offering. It's a quick and effective way to connect with customers and build your brand.
Visual marketing effectiveness will also rely on engaging graphics. While graphic design has always been important, it will need more attention this year. Viewer engagement durations are shorter and social feeds are getting more crowded. Stand out with powerful graphic content.
5. Email Marketing
Don't underestimate the effectiveness of email marketing. Too many businesses see it as an irrelevant aspect of marketing as social media has expanded. The truth is, email marketing is still beneficial to the growth of a small business. In fact, 91% of U.S. adults reportedly like to receive promotional emails from companies they've done business with in the past. Your email marketing strategy in 2017 should be focused on helpful content including industry news, guides and links to your expert blog content. Don't run customers off with an email about sales every few days. Make your email content engaging, informative and interesting by containing insights that you personally would like to know and receive about your product offering. If you wouldn't want to read the email you're sending to your customers, don't send it.
Marketing is constantly evolving. This year we can expect marketing strategies to be detail-oriented and mobile-focused. Consumers are not paying attention to fluffy content or staying engaged through traditional avenues alone.
PR, media strategy, creative & advertising execs share trends & tips
Opinions expressed by Forbes Contributors are their own.
Dan Hinckley
Co-founder and partner at Go Fish Digital, a digital marketing agency specializing in SEO & online reputation management.


Ask about our Young Professionals Network! If you know anyone ages 21-40 working in Bath County or surrounding areas who would like to meet other like -minded young professionals in the area contact Emily Plecker today at 540.839.5409 and find out more information about how to get involved and when our next event will take place.




The Chamber Board will have 1 vacancy starting July 1, 2017. If you are interested in volunteering for an organization that provides service to the business community of Bath County then contact the Chamber to ask about becoming apart of our Board.
An Important Seminar
You are cordially invited to attend a special workshop sponsored in cooperation with Alleghany Mountain Radio conducted by Mr. Val Boston, Certified Leadership Coach on the topic of work place diversity.
The program is entitled:  Respect for Differences in the Workplace:  Make the Case for Diversity and Inclusion.
When:     Tuesday June 27th, 2018
Where:   The Manor House at Garth Newel Music Center
Time:      9:00 - 1:00

Cost:       $100.00 per person
Seating is limited.  For more information please contact:

How do you help your leaders capitalize on the distinctive characteristics of every employee to keep them fully engaged, and contributing to your organization? Where is your organization on your D & I journey? Experience shows that most employees are capable of contributing at a higher level. However, there are many times obstacles to performance caused by individual belief systems, organizational structure, and corporate cultures. These organizational obstacles are sometimes caused by leadership. To effectively engage leadership, it is imperative that all Diversity and Inclusion initiatives are linked to business imperatives. Equally important, we must "meet them where they are" in their understanding of the value of Diversity and Inclusion.  This session will address the strategic approach required to engage leadership on the topics of Diversity and Inclusion.
Highlights and outcomes will include:
Why does it matter?
The velocity of change
Focus of winning companies
Understanding of your leader's philosophy
Understand and communicate the business importance of Diversity and Inclusion
Leverage the business advantages of Diversity both internally, through the full utilization of all employees  externally, through relationships with prospective employees, customers, and vendors


Monday, Wednesday, Thursday: 10AM - 6PM;
Tuesday 12PM-8PM;
Friday 10AM-4PM;
Saturday 10AM-2PM;
Sunday - Closed.

Beginning June 1st.



$11 / hour
We seek a responsible and self-motivated individual to join our small housekeeping team. The ideal candidate will be extremely thorough and have a superior eye for detail. Must work well in a team environment as well as alone. Previous cleaning experience, either commercial or residential, preferred. 

This is a full-time position and will qualify for full medical insurance after 90-days of employment (you only pay 25% of the monthly premium!!!). Additional benefits include paid vacation, employee discounts, and the chance to work with an awesome team of caring and compassionate people!

This position is available for immediate hire! Please apply today.
118 Old Germantown Rd

JUNE 24th 2017

Click to:


Thursday, June 15th
Addison Patch Farm
Join us for our monthly networking event. Must RSVP for this event
Monday: CLOSED
Tuesday: 9:00pm - 4:00pm
Wednesday: 9:00pm - 4:00pm
Thursday: 9:00pm- 4:00pm
Friday: CLOSED
Saturday: Closed
Sunday: Closed
New Physical Address:
124 Old Mill Rd.
Warm Springs, VA 24484


June 8th - Sip & Paint @ The Hot Springs Gallery - 6-8pm
June 13th - BOS Meeting @ Warm Springs Courthouse 7pm
June 15th - Third Thursday @ Addison Patch Farm 5-7pm
June 22nd - Sip & Paint @ The Hot Springs Gallery - 6-8pm
June 24th - Bath County Triathlon @ Lake Moomaw
Check out our JOB LISTINGS HERE!
Bath County Arts Association
Windy Hill Books
Bath County Public Library
Executive Director

I'm Emily Plecker, your Executive Director! You can find me at the Chamber office Tuesday through Thursday or out in the business community trying to identify the needs of our members. I want to know how the Chamber can help you! If you have any news or questions regarding your business or the Chamber please contact me by simply replying to this email!

We now have a job and housing listing page on our website. To post an ad please send the information to executivedirector@count
2016: F.C. Plecker & Sons
2017: The Hairstyling Shop

2016-17 Chamber Board Officers & Members
Crystal SalvatorePresident
Webb's General Store
Susan PleckerVice President
Shawn PullerSecretary
Garth Newel Music Center

Maggie Anderson
Cynthia Rudnick
BAcova Properties
John Loeffler
The Inn at Gristmill Square
Pam Stidham
Hidden Valley Bed & Breakfast
Lee Fry
Coles Mountain Building
Robin Mutscheller
Dominion Resources
Celine Pritt
Bath County Office of Tourism

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